The coffin dodgers are a, self-titled, London based cycle group who like to keep fit and active to stay ‘young’. They enjoy being retired, cycling, triathlon, coffee and cake. The group asked for some kit to bring them all together and give a visual identity to the group and make them look awesome!

 

The idea for the logo and kit was based on a ‘dodgers’ baseball design. The logo depicts what they do, when and where the group were established, and gives the kit an individuality. The white pin stripes continue the baseball shirt feel and the colour fade gives a visually pleasing backdrop. The simple black shorts are perfect for the experienced gentleman who is looking for a flattering design. The additional design elements where the subtle coffins and the inclusion of the group’s catch phrase “what could possibly go wrong“ inside the collar.